STORY BUILDER

“I want my reps to be able To share a vision where every customer stakeholder can see themselves winning”

A visionary Sales Leader

You probably find it easy to articulate your company’s or a specific product’s unique value in the context of your buyer’s world. But how confident are you about the rest of the team? Chances are they’re all sharing a different story in their conversations - a story that, to your prospects, sounds like everyone else. 

Perhaps most of your wins come from a few top producers in your team – you included. Meanwhile, there’s a haemorrhage in everyone else’s funnel.  Too often, deals slip, reps get ghosted, or your prospects retreat and stick with their status quo.

What if it was a story (not a sales pitch) that captured your prospect’s imaginations (Chimp brain) and made them realize they must take action and change to achieve their dreams, desires & goals - and you’re their best option!

What if your champion easily shared that story with all the stakeholders and helped them all agree on the way forward?

You wouldn’t get sucked into every customer meeting. Your competition (who continue to rave about their products) wouldn’t get a look in, and “No Decision” would be reduced to a trickle.

That’s what you get with Story Builder. Everyone is armed with your winning story and learn how to use it in different sales conversations to shape your buyer’s thinking.

How Does it Work?

You bring a handful of your best minds together in a series of facilitated workshops.  You’ll want to make sure you’ve got representation from sales, marketing, perhaps product management, and maybe strategy to capture all of the critical ingredients for your new stories.

During the workshops, you’ll learn about the rules influencing how humans make decisions and perceive value. You’ll build your BUYING VISION using these rules and the guidance of your Slingshot consultants. 

By the end of the third session, you’ll have a rough outline of your new stories. Think of them as “Lego blocks” that your sellers and marketers can use to fuel their conversations. 

Over the following weeks, your Slingshot consultants will improve and refine the stories to ensure they’re as impactful as possible. They’ll include visuals so your sellers can share them with your prospects in-person or remotely to make your message even stickier. 

Once you're delighted, you'll receive your new stories as PDF dialogue guides, animated PowerPoints/Google Slides and videos.  You’ll also get the map of your ideal customer’s motivations, root causes of their problems and industry forces impacting them. Your sellers use the map to inform their discovery conversations, share business acumen and shape your prospect’s thinking.

You’ve now got the artefacts you need to industrialize the enablement of your teams and new starts fast.

Absolutely!

Your teams will role-play real scenarios, draw on whiteboards, create videos - all with your newly created Buying Vision stories. 

They‘ll learn the Science of Decision-Making first in their own “interactive TV show” with the ENERGIZER EVENT

It’s this process of sticky learning techniques that plants your stories firmly in their minds and ensures they can share them in the most compelling way possible.

The Sales Enabler process will change the way your sellers and marketers think forever. It debunks age-old myths and educates your teams on what the science and empirical evidence really says. But don’t take our word for it…check out what our customers are saying here.

“The best and most thought-provoking training I've ever done”,

— Said Rechchad, Regional Sales Director, Palo Alto Networks

And because the training uses YOUR stories, it’s easy for your teams to translate what’ve they’ve learned into their day to day conversations. 

That’s why we developed  Slingshot University. - Your WIN MANUAL and coaching guide. They get the procedure to create your buyer’s “BUYING VISION” over and over again

Are you ready to Slingshot your Teams?