THE METHOD

Stop worrying about your sellers.
Start caring about your buyers.

Sales messages that are full of abstract information and the agenda of the seller simply don’t connect with buyers at an emotional level. Slingshot stories are different. They cut through all that indigestible data speak directly to your buyers’ emotional self.

Slingshot stories help your prospects realise that they must take action. Now.

Every one of your sales people can tell these stories. And they can learn how to instantly adapt those stories to build a shared vision your buyer really cares about.

Consistent, personal stories help you create the powerful connection with your buyers that ensures your products are the ones they choose.

WANT YOUR PROSPECTS TO TAKE ACTION?
TALK TO THE CHIMP.

Your prospects don’t really want to listen to you. You need the stories that move their instinctive brain to sit up and take notice.

The Slingshot Edge method is rooted in behavioural and evolutionary psychology, enabling your sellers to tap into those primal instincts with visual stories that are tangible and relevant to your buyers’ worlds.

 

Stories are powerful. Make yours count. First time. Every time.

Currently, 60% of sales cycles end in no decision, and 70% of online content intended for buyers is ignored by them. This video by Slingshot Edge co-founder Calum Kilgour, explains why, and what we can do to beat those odds.

HARNESS THE POWER OF STORYTELLING

STORYBUILDING

Our process starts with a storybuilding workshop that brings together your sales and marketing teams to create unique, powerful, visual sales messages. Your teams learn how to integrate those messages into personalised stories tailored for each individual client.

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STORYTELLING

We then help you package those stories with the right tools and training to enable sellers to deliver a personal story for each buyer at every stage of the sales process.

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THE TOOLS

Our storytelling toolkit ensures every one of your sellers is fully equipped to tell your stories, every step of the way. From training events, workshops and messaging blueprints to delivery tools including PowerPoint, videos, and apps, consider your sellers kitted out.

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FIND OUT MORE

Download your free Guide to start building great Cause To Act Stories today.

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Ready to tell us your story? Give us a call.

+44 (0)131 618 3161  info@slingshotedge.com